CHO-SHIN UP!®: Creating a New Medical Experience with “Audible Candy”
The Day the Stethoscope Becomes a Treat.
“CHO-SHIN UP!” is not only an innovative auscultation aid that improves diagnostic accuracy but also a world-first platform technology that transforms children’s “fear of examination” into a “fun experience.” It transcends the boundaries between medicine and food, opening the door to a completely new business that brings smiles to children, parents, and doctors alike.
AI-Estimated Business Value
JPY 300M – 2B
Target Market
Medical × Food
Disclaimer: This valuation is a conceptual estimate by an AI and is not a substitute for an official market transaction appraisal. It should be used for reference purposes only.
The Technology: A Clearer Sound
A liquid/gel-filled sheet perfectly adheres to the body, enabling the clear transmission of high-frequency heart murmurs that were previously masked. This is a highly reliable technology whose uniqueness is recognized and patented in Japan (Patent No. 6557892).
The Idea: Making it Edible
Making this aid from gummy candy. With this breakthrough, the technology evolved from a mere medical device into a platform that revolutionizes the pediatric examination experience itself.
Social Impact: Changing the Face of Pediatric Care
From “doctors are scary” to “doctors give you fun treats.” This product builds a positive relationship between children and physicians, eliminating resistance to check-ups. It holds immeasurable social value by dramatically reducing stress in clinical settings and fostering a better lifelong view of healthcare for future generations. Furthermore, its edibility contributes to reducing medical waste.