Applied Innovation: A Paradigm Shift in Human-Animal Connection
This report analyzes the technological superiority, robust intellectual property protection, and revolutionary market potential of the human-cat communication tool, the NYANJARO® Memento Maker. This system serves as the definitive real-world test case for STONY’s “Simple Design Philosophy” applied to the rapidly growing Applied Wellness & Experience Economy.
AI-Estimated Business Value
| Indicator | Valuation |
| AI-Estimated Business Value | JPY 500 Million |
| Target Market | Applied Wellness & Experience Economy (Decentralized Manufacturing) |
| Disclaimer | This valuation is a conceptual estimate by an AI and is not a substitute for an official market transaction appraisal. It should be used for reference purposes only. |
The Challenge: The Distance of Uncertainty
Pet owners desire a deep bond with their cats, but this bond is often hampered by uncertainty—specifically, the anxiety of knowing “the right distance” or “the appropriate touch” for a delicate animal. This uncertainty creates a psychological barrier that prevents the deepening of the relationship and limits the potential for meaningful interaction.
STONY’s Solution: The “Connection Memento” Paradigm Shift
We solve this fundamental human-animal communication challenge by leveraging two core principles from medical device R&D: Minimal-Invasion (Gentleness) and Reproducibility (Measurability).
- Observable Trust (The Telescopic Mechanism): We introduced a novel telescopic stick featuring 3-stage markers (Observer → Connection → Memento). This mechanism is not just an adjustment tool; it visibly tracks and validates the cat’s trust level, transforming the intangible concept of “bond” into a tangible, measurable metric.
- Low-Invasiveness (The Embossed Head): The tapping head utilizes a surface inspired by a rice paddle’s gentle embossing, significantly reducing direct contact area and dispersing tactile stimulation. This ensures the interaction is consistently gentle and non-intrusive, fully aligning with ethical animal welfare guidelines.
Unparalleled Value Proposition
| For Whom | Value Proposition |
| For Users (Cat Owners/Visitors) | Transforms an uncertain interaction into a measurable success story. Users acquire a “Memento”—a tangible memory that validates the depth of the achieved bond. |
| For Venues (Cat Cafés, Hotels) | Establishes a high-margin revenue stream independent of entrance fees. It is a powerful, unique, and Instagrammable experience that significantly boosts average revenue per visitor. |
| For Business (Manufacturing/Sales Partners) | The core value lies in the Decentralized Manufacturing Model. By licensing the secure STL data and IP, partners can achieve global scaling with minimal inventory risk and capital investment, focusing only on high-demand, local manufacturing and support. |
An Ironclad IP Portfolio
The valuation increase to JPY 500 Million is rooted in the strategic shift from a product IP to a Platform IP, combining product innovation with a revolutionary business model.
- Trademark: NYANJARO® (TM Registered: No.2025-002660)
- Utility & Design Patent Pending: The multi-layered protection covers both the unique low-invasion design and the novel telescopic mechanism that functionally records emotional progress (trust).
- Business Method IP: The system is protected by the method of distribution: licensing the digital blueprint (STL) combined with strict access controls and localized manufacturing partnerships (e.g., FD3D Designs). This structure ensures stable, recurring license revenue and makes imitation of the profitable distribution model extremely difficult.
IP Credit: Holder: STONY & Co., Design: SMT Lab. Kosuke Yokoyama